The fashion industry is slowly moving towards inclusivity. However, men are still often left out of the picture when it comes to modelling.
IMG Models, one of the world's biggest modelling agencies, has decided to spice things up a bit and break a few barriers in the industry while they're at it.
The newly opened plus-size division called Brawn is a major step towards representing diversity within the menswear section.
Brawn's first model is the one and only Zach Miko - an actor and comedian who made headlines several months ago as the first plus-size male model, appearing in Target's e-catalogue.
"In 2016 everybody has some vanity. Everyone wants to wear great clothes and everyone wants to look fashionable. We have to start asking for more options," IMG's president Ivan Bart said.
"Size diversity is something that’s relevant and continues to be on everybody’s mind. We have to extend the conversation for men."
"I want every man in America to say, ‘I can do that’ when they see Zach.”
IMG Models is a pioneer in diversifying the fashion industry. Ashley Graham, the first plus-size female model be featured on the cover of Sports Illustrated, is also signed with the agency.
And while we realise that one male model does not a revolution make, Brawn definitely plays a pivotal role in the history of fashion and modelling.
And who knows, models being somewhere between inspirational and relatable might just become the next hot thing.
Either way, good luck Zack and well done IMG Models!
Feature image © IMG Models / Instagram / Zack Miko