As far as amusing names for Facebook groups go, they don’t get much better than ‘Putting bread on your cat, so that people think you have a walking sandwich' .
If you thought the name was good, you just wait until you see the pictures...
Combine that with something as ridiculous as putting their faces through a slice of bread and you’ve got a sure-fire viral phenomenon.
Some have suggested the craze is an ironic statement about the strange and fleeting nature of so-called internet memes. We don’t care. LOOK AT ALL THE FUNNY CATS.