Mental health and social media have turned out to be a perfect pairing in the last few years, particularly when it comes to battling stigma.
While the #timetotalk campaign's been a great success on Twitter, Instagrammers have been doing something a little different.
One Instagram account suitably called letstalkaboutmentalhealth, by creative duo Jessica Walsh (of Sagmeister and Walsh) and designer Timothy Goodman, uses striking illustrations and personal stories about mental health - and the effect is powerful.
With just 16 posts so far, it already has 8007 followers, which is pretty self explanatory.
The posts have sparked much discussion among commenters, with some talking about their own personal experiences.
Hopefully there'll be lots of new posts to come.
Feature image: letstalkaboutmentalhealth